HSC Callouts & Monetization – This section showcases a range of mini-games, store promotions, piggy bank offers, and pop-ups designed to boost monetization within the HS Casino mobile game. I created illustrated callouts and engaging screens featuring vibrant characters from the company's slot games, ensuring that every visual aligned with the game’s established guidelines.
My work involved designing custom assets, characters, and logos, all crafted to enhance the user experience and drive player interaction. The goal was to make every promotion and pop-up not only visually appealing but also seamlessly integrated into the gameplay, creating a compelling and cohesive experience that kept players engaged and motivated to participate.
All this while leading the UX/UI team, which included three game product designers, two tech artists, and animators. I ensured that every design element, from user flow to final visuals, maintained a high standard of quality, aligning with both game mechanics and business goals to maximize player engagement and revenue.