Concepts & Initial Sketches for the Ocean Adventure Feature in FI

For the Ocean Adventure feature, I took on dual roles—leading the UX/UI and animation teams while also contributing as a concept artist and illustrator. Working closely with the Art Director from the Concept Team, I developed sketch iterations and detailed building stages for the island, ensuring each design was fully prepared for the 3D artists. I also managed the 2D rendering and animation process, overseeing the final visual execution.

In parallel, I led a team of UX/UI designers to craft the flow, prototypes, and interface designs, enhancing player engagement with the game's special islands. Our goal was to seamlessly integrate the new feature into the broader game ecosystem, ensuring a cohesive and immersive experience.