Reshaping the foundation of the FI game by introducing new resource generators, expanding maps, enlarging the home island, adding diverse building types and characters, enriching the game’s storyline, and enhancing adventures for a deeper player experience. Collaborated closely with Product, Economy, UX/UI Designers, Market Research, Operations, Tech Art, Developers, and Monetization teams. Showcasing some concepts, wireframes and user flow charts.
After finalizing wireframes and flows, we collaborated using prototypes with the Market Research, and Product teams to transition into the UI and art stages. This phase included developing the Beavers Grove concept, character art, and interface, as well as designing the main house on the home island along with its UI. Additionally, we created FTUE (First-Time User Experience) and migration popups for both new and existing players. Through A/B testing and direct engagement with our dedicated players, we refined the flow, experience, and design to ensure the best possible user experience.
